Menu Engineering Workshop – 15% off -London, 23 February 2024

Events, Member Perks

Menu Engineering Workshop – 15% off -London, 23 February 2024

Make your menu work harder for your customers, your teams and your bottom line with a one-day intensive menu engineering course, hosted by industry-leading expert Annica Wainwright 

In this hands-on workshop, the co-founder of 2Forks will break down the process she’s used to create killer menus for brands including Pizza Pilgrims, Dishoom, Wahaca, Rosa’s Thai and Caravan and show how YOU can apply the same techniques to your menu. 
You’ll leave this workshop with:
👉 A clear, step-by-step guide to 360° Menu Optimisation, from goal-setting right through to testing

👉 Proven behavioural science strategies you can apply to your menu and wider customer journey

👉 The smart menu matrix system you’ll use to turn your sales data into menu strategy over and over and over again

👉 Expert insights on pricing, strategic menu design, signposting and dish descriptions

👉 Personal recommendations for your menu (make sure you share this when you sign up – we can’t WAIT to take a look at it)

Who should attend?
These workshops suit hospitality businesses of all sizes – from small independents to large groups. Thanks to the discounted team seats, you can bring all your key stakeholders for a reasonable rate. 

People who got great value from previous workshops included:

  • Owners, CEOs, MDs
  • Marketing Directors, Heads of Marketing/Brand, Marketing Managers
  • Designers, Creative Directors
  • Heads of Menu / Food Development, F&B Managers
  • Head Chefs, Development Chefs
  • Ops Directors, Regional Managers, GMs
  • Finance Directors, Data Analysts 

Because we’ll be covering everything from pricing and sales data to layouts, copy and steps of service, there will be relevant content for everyone, and you’ll squeeze a lot more from the work we do on your menu if you bring your team. 

You will be mixed into groups with other operators as we run through the menu optimisation process and discuss engineering tactics for all the menus in the room, but there’ll also be dedicated time to brainstorm with your team and get bespoke advice from Annica.
You’re super busy. Why bother coming along?

In short, to make sure your restaurant’s most important sales document is working as hard as it possibly can for your customers, your teams and your bottom line.

Annica will show you how to:

  • give customers a better experience in your restaurant
  • ease the pressure on your teams, both front and back of house
  • increase spend per head and profitability

All the details you need
🗓️ Bristol – Monday 19 February 2024
🗓️ Birmingham – Tuesday 20 February 2024
🗓️ London – Friday 23 February 2024
🗓️ Liverpool – Monday 26 February 2024
🗓️ Manchester – Tuesday 27 February 2024

⏰ from 10.30am to 5.30pm

🎟 tickets are £275 + VAT per person  – TRADE Members get 15% off, discount code available on the members-only app.
👫👭👬 bring up to five teammates for just £75 + VAT extra per person 
(must be from the same restaurant brand)