DECEM was born to give modern drinkers a natural alcohol spirit and subsequent lighter alternative to the usual. To embrace the philosophy of less is better and empower everyone to enjoy the benefits of alcohol without drinking too much. We discovered the perfect balance between alcohol and taste was around 10%, with the liquid capable of retaining complex flavours yet allowing for easy drinking day and night. Off the back of this insight we defined the business around 10% ABV. Easy to understand, light enough to make a real difference, while still packed a punch on taste. We have three initial expressions: London Dry (our gin), Spiced Blend (our rum) and an Aperitif. TRADE members are entitled to 25% off. Please email michael@www.tradehospitality.uk.dream.website for the promo code for 25% off at decemdrinks.com